They say, “Go the extra mile.”
To you, it might be the “extra mile,” but to your customer, it’s their expectation.
You don’t get to decide what their expectation is, they do. They’re the customer. You are the provider.
We recently had a three day holiday weekend in the United States.
Saturday morning, two clients contacted me, needing pickups/re-reads due to script changes ASAP. I had them done within the hour.
Monday morning, I had two more clients contact me with work. Not a problem, got it recorded and delivered by early afternoon.
Making my clients happy makes me happy. It’s part of my “why,” I think. I get a little adrenaline rush when people are happy with me, or with something I’ve done. It’s why I love working with people and want to do a good job for them.
In business, keeping clients happy is truly the name of the game. They have an expectation, and you have to deliver. You might call it the “extra mile,” but in reality, it’s simply their expectation of you.
