Turns out, I’m a collector.
Of coffee mugs.
And Christmas ornaments.
My mug collection is really growing. I was shopping last week and found this little gem. Toward the end of my shopping trip, I circled back to the aisle I found it on and started to put it back on the shelf bc I don’t NEED another mug, but then convinced myself to just buy it! I love the picture on this mug so much. It reminds me of home – when I was a kid, and where I hope we get to live one day. I especially love the tall vibrant green Christmas-like trees in the background. This mug just makes me happy and makes me feel good.
It’s not associated with any particular brand, but branding is this. Images in branding, or music, or voiceover, or the mixture of all, evoke feeling and emotion in the person listening/watching so they want the product.
If you’re in the south, you might’ve seen the latest Publix commercial released a couple of weeks ago. That commercial is the perfect mix of nostalgia/vintage feel, harkening back to our summers as kids, with sticky sunscreen, delicious summer foods, making memories with friends and family, and even taking us for a game in the swimming pool. The song selection is out of the box, yet perfect.
It’s the perfect summer day of our childhoods, that we can relive today, all in 60 seconds. It’s absolutely brilliant.
Bravo Publix Super Markets and 22Squared. I can’t get enough of that feeling you’re giving me in “Summer Never Gets Old.”
Click here to view this awesome commercial!
#music #branding #nostalgia #advertising #commercialadvertising
