Women are responsible for the majority of holiday purchasing decisions, and with a budget that has to stretch further than it ever has – you need to make sure your voiceover talent for your holiday advertising accomplishes your goal. With ads all over their social media feeds and interrupting their favorite TV shows and radio stations – how do you ensure you’re creating meaningful ads that speak to women in charge of the holiday budget?
While numbers are the bottom line by which you measure the performance of your ad campaigns, you need holiday ads with empathy and feeling, something an experienced, relatable female voiceover actor can nail for you!
As you compete with other brands to vie for female consumer attention, I’m here to help you connect with your audience in a way that feels genuine and relatable, ensuring your ads convert those women into buyers.
Build an emotional connection
Women drive up to 85% of household purchasing decisions, according to the National Retail Federation, and their influence is even stronger during the holiday season. Women are also more likely to respond to ads that stir emotion, and research supports this: 70% of women say emotional appeal influences their holiday buying decisions. With women taking the lead in gift-buying, brands need to ensure their message is relatable and attention-grabbing.
Warm, relatable, and conversational female voiceover can give your brand a relatable voice that speaks to women. By humanizing your message, you can create an emotional connection, which is key to standing out in the overwhelming sea of holiday ads.
Know your audio has impact
When holiday shoppers are inundated with ads, quality voiceovers are essential to making your message stand out. If a user has taken this opportunity to run into the other room to grab a snack – will the voice in your ad compel them to keep listening?
Quality holiday voiceover audio is critical to reinforcing your brand message, especially during the holidays when consumers are searching for brands they can trust. Women, in particular, tend to respond well to clear, engaging audio. That means leaning on this qualities when it comes to your voiceover talent for holiday advertising can help convey authenticity and build trust in your brand.
A seasoned female voiceover artist has trained specifically to deliver your message with the right tone and pacing, making your ad feel real, personal, and trustworthy.
Stand out in the crowd
The average person is exposed to 4,000 to 10,000 ads a day, with women seeing a large portion of these, especially during the holiday season. A professional holiday voiceover is your secret weapon to cutting through this noise. Female shoppers are quick to dismiss ads that feel generic or impersonal, but a well-crafted, empathetic voice can stop the scroll, capture attention, and encourage action. By choosing the right voice for your ads, you’ll elevate your brand in a meaningful way that speaks directly to your target audience.
In a season when women are bombarded with messages to “buy, buy, buy” you need to maximize your impact with more than just a flashy ad. Conveying a message with heart, delivered by the perfect voiceover actor for your holiday advertising campaign can drive conversions and build lasting consumer relationships – particularly with women.
Let’s connect and create connection in your advertising with the right voice, shall we?
