“Let’s put it on your Christmas list for Santa!”
Sound familiar?
That’s because it’s been said by every mom of young children for years.
So, when the holidays roll around, if your brand makes the Santa short list, odds are good mom’s making a purchase with you.
Reaching moms through their children with kid-friendly voiceover ads in your holiday advertising is absolutely essential to your success. We’ve already covered building trust with holiday voiceover for the mom market in another blog and recently published an infographic that both held a few important statistics:
- Women influence up to 80% of consumer spending.
- 65% of women prioritize buying gifts for their children over extended family and friends.
- Children spend 4-6 hours a day on screens
- 64% of moms ask other moms for advice before they purchase a new product
Separately, these are great statistics to know, but together? They are advertising gold. This info not only tells us where kids get their information (we already knew that though, right?), it also gives us insight into a mom’s shopping priorities. And, wow, she even has a lof of influence on other moms.
Here are a few tips for holiday ads with kid-friendly voiceover:
Understand What Appeals to Kids
Children respond best to ads with familiar, friendly characters with voices that communicate a tone of excitement and fun. Research from UCLA shows that humor, catchy jingles, and a playful tone are top ways to build positive associations in kids and create more kid-friendly voiceover ads.
An experienced voiceover actor has the right intonation to communicate both excitement and fun for children. And more than that? Research indicates children often respond more positively to female voices, associating them with nurturing and trustworthiness. A study published in Human Communication Research found children evaluated synthesized speech more favorably when the voice’s gender matched the content’s gender, with a notable preference for female voices in educational settings.
Conclusion? Incorporating female voiceovers in holiday advertising enhances engagement and trust among young audiences.
Meet Them Where They’re At – On Platforms They’re Using
Digital platforms have become prime ground for kid-focused ads. Platforms like YouTube, kid-friendly mobile games, and streaming services allow for engaging ads with playful, upbeat, empathetic voiceover. Data shows nearly 70% of parents have purchased products their children saw in digital ads, underscoring the value of meeting young audiences on these platforms. Strategically placing holiday advertising for kids where they spend time helps ensure your product catches their attention in a format they’re likely to respond to.
YouTube, in particular, is one of the top platforms where children encounter advertisements, with kids watching over 1 billion hours of content daily. The interactive elements on these platforms also let children feel engaged with the product, making the ads memorable and influential in their holiday wish lists.
Bring on the Whimsy
Playful, whimsical tones create memorable connections, which is essential for holiday advertising targeting kids. Research from USC’s Department of Applied Psychology found ads incorporating a sense of magic or playfulness led to a 60% increase in engagement compared to traditional advertising. 60% is huge!
Voiceover with a tone of excitement and warmth creates a sense of joy and anticipation, helping your product to stand out as a “must-have” item on a child’s holiday shopping list. Enthusiastic voiceover that captures the magic of the holiday season can make all the difference.
Holiday voiceover that appeals to kids is one of the most powerful ways to reach the mom market. By crafting ads that align with what captivates children and meeting them on the platforms they love, you’re not only making the product memorable but also making it easier for moms to connect with your brand.
Since moms prioritize gifts for their children, ensuring your holiday advertising for kids speaks directly to young audiences helps secure a spot on every Christmas list—and in every cart. After all, with voiceover that combines whimsy, familiarity, and holiday magic, you’re setting up your brand for a successful holiday season.
