Holiday Shopping Habits of Women are something advertisers spend so much money trying to understand. I’ve compiled an infographic that will help!
It’s no secret women love to shop (::cough:: that’s me!), but what you may not realize is women influence up to 80% of consumer spending. Advertisers, of course, are chomping at the bit to better understand the way we shop. The good news is – we’re anticipating an increase in holiday spending in 2024. 57% of women will spend between $500 and $2000 this holiday season – that’s a lot of dough!
Other interesting facts?
- 74% of women will base buying decisions on promotions and sales. See? Those discounts? They work.
- 7 out of 10 women plan to use their smartphones for holiday shopping
- 29% of women are likely to buy gifts for themselves this holiday season.
- 65% of women prioritize buying gifts for their children over extended family and friends.
- 72% of women respond more positively to ads that emphasize family and emotions during the holidays.
Make sure your holiday advertising speaks to America’s most influential consumer: women.
Check out the holiday shopping habits of women infographic below! If you want to read more about this, click here!
